Analysing the Promogogo data has revealed that live acts fall into five categories based on the size of their audience. Tier 5 being the smallest, and Tier 1 being the best of the best.
Climbing Kilimanjaro means that the artist sells over five thousand tickets per show. It places your artist in the top 10% of all live acts. They've earned the respect of the industry, have adoring fans, and their income comes from music. They've made it.
It's not any less work though. With pockets of audiences here and there, the name of the game becomes scaling. Scaling in terms of size, scaling in terms of region.
Being the name that sells the tickets comes with responsibility for ticket sales. Promogogo let's you access your artist ticket sales across the whole tour.
It's possible that a recent Kilimanjaro climber was a breakout success and the level of attention they get now is significantly more than before.
The job becomes riding the wave and laying groundwork for the future. Building email lists specific to cities, and the artist's online presence should be run like a well oiled machine (including targeted advertisements, fan shout-outs, Snapchat location filters). Pockets of fans here and there should be grown into solid fan bases across multiple regions.